MERED, the global real estate developer, has entered the main construction phase of its flagship project, ICONIC Residences, designed by the legendary Italian firm Pininfarina. This milestone was marked with a special ceremony celebrating the first concrete pour.
ICONIC Residences is set to redefine luxury living with its innovative design, timeless elegance, world-class amenities, and advanced engineering solutions. Strategically located in Dubai Internet City, the development will be the tallest building in the area, standing as a new landmark on Dubai’s skyline. The project features 310 luxury apartments with direct access to Sheikh Zayed Road and close proximity to renowned hotspots such as Burj Al Arab, Palm Jumeirah, Dubai Marina, Dubai Harbour, and Emirates Hills.
Michael Belton, CEO of MERED, commented: “The ICONIC Residences are more than just a development, they are a statement of innovation where cutting-edge design meets unparalleled luxury. As we kick off the main construction phase, we’re not just building a project, we’re bringing the most exciting Italian aesthetic and international vision to life. Dubai’s luxury real estate market is growing, with 2025 already surpassing last year’s milestones in property sales, making now the perfect moment to introduce a project like ICONIC Residences Design By Pininfarina. A true masterpiece that will not only elevate the skyline but will also offer residents a lifestyle that redefines luxury and timeless elegance. We’re excited to see this vision become a reality and we can’t wait to watch it transform into something extraordinary.”
Giovanni de Niederhäusern, Vice President of Pininfarina, added: “At Pininfarina, we aim to create timeless designs that seamlessly blend beauty and functionality. By combining innovative materials and traditional craftsmanship, we strive to deliver architectural experiences that inspire and endure. ICONIC Residences reflects our commitment to excellence. We are thrilled to witness this project materialize through our successful partnership with MERED and their highly dedicated team.”
The ceremony brought together key contributors to the project, including Pininfarina, SERA Group—the appointed general contractor, Mirage—a consultancy specializing in luxury destinations, and Currie & Brown—experts in construction and cost management consultancy.
With the main construction phase now underway, ICONIC Residences, designed by Pininfarina, is scheduled for completion in Q3 2027. This groundbreaking development aligns with Dubai’s emergence as a global leader in luxury real estate and innovation.